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Fund raising on high streets restricted by new rules

Date: (21 August 2012)    |    

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A new rule which has come into force since yesterday would restrict the so called ‘chuggers’, charity street collectors, from standing near shop entrances, on the high streets, among other restrictions
The rule is going to bring smiles to the nagging shoppers who had to routinely had to cross the road to avoid the charity muggers where as others would argue that a valuable source of funding for charities could be choked by the new rules.
In recent times it has been seen that the so called ‘chuggers’ used techniques such as following people down the street and pretending someone having dropped something and catching potential donors and forcing them to stop at the street, which has not gone well with the people resulting in the popularity of the ‘chuggers’ plummeting ever low.
An investigation by the Sunday Telegraph recently found that a number of street fundraisers trained by the firm Tag Campaigns were not being told they must disclose that they are paid, while footage showed staff following people down the street despite their insistences they were not interested.
The new rules, developed by the Public Fundraising Regulatory Association, would restrict fundraisers to stand within three metres of a shop doorway, pedestrian crossing, cashpoint or train and bus station entrances.
This would effectively bar them from most high streets. Nor can they approach members of the public deemed to be "on-duty", people who might be working cannot be approached. They are also barred from working on sites booked by other fundraisers. Moreover, fundraisers have been told they must be open about how much their firm is paid to carry out the work and should now submit the wording of that to the Public Fundraising Regulatory Association (PFRA). They should also carry information about the sites they work on.
The rules were also amended to the effect that chuggers from now on cannot follow someone for more than three steps down the street with set number of penalty points accumulating against the organisation.
After a minimum threshold of 1,000 penalty points is reached, the organisation is fined at a rate of £1-per-point.
The tighter rules were welcomed by the Institute for Fundraising. In a statement, the institute's chief executive Peter Lewis said that the institute was unified in its mission to maintain public trust in charities so that fundraisers could continue to raise much needed funds for the good causes they support.

 

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